{Day 5} Eyes: Fashion & Beauty For Women Over 40

It’s Day 5 and today its all about the eyes! Our eyes are the first place to show age. So we want to add youth and pep to our eyes through some simple make-up techniques.

Lets get right to the point and learn ways to make us look and feel younger with our eyes.

The Don’ts of Eye Make-up for Women Over 40:

  • Don’t paint three distinct color blocks on the lid, one atop another, with the top tier a pearly white up to the brow bone.
  • Don’t use wild and crazy shades of pink, purple, green, turquoise, gold, bronze, and silver shadows. They magnify imperfections! Never ever try to match your eye shadow to your outfit. Very old lady!
  • Don’t use shiny, or glittery eye shadows. These are for kids. Say no to frosted eye colors too!
  • Don’t use thick black eyeliner. This is a very hard look and we want a soft look.

I know what you’re thinking, what are we supposed to use? It sounds boring but for women over 40, it’s better to narrow the choice of eye shadow colors to your favorite neutral.

You really only need to use a shade of  brown. Brown eye shadow is always current and appropriate. All you need to do is find the right shade of brown that works for you.

There’s warm brown (caramel, terracotta), neutral brown (chocolate, raisin), or cool brown (coffee, plum).

The Do’s of Eye Make-up for Women Over 40:

  • Do apply an eye primer before applying eye shadow. Eye primer helps the eye shadow stay on and smooths out discolorations, blotchiness, and evens out the skin tone.
  • Do use two colors: a light neutral and a dark neutral. Blend them so they look natural.
  • D0 make your eyes look dewy and fresh with shadow that has a little luminosity.
  • Do line the top lid close to the lashes with a pencil and then smudge it to look as soft and natural as possible.  Add a softly smudged, thin line under the lower lid.
  • Do draw eyeliner on your eyes with a slight tilt upward. Remember we want to lift everything up!
Here’s a great color duo from Maybelline that would would work for women over 40.


What do you think? Do you use a neutral eye shadow? Was this post helpful?

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Beauty For the Heart~~No eye has seen, no ear has heard, and no mind has imagined what God has prepared for those who love him. 1 Corinthians 2:9

Have a blessed day!

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  2. I’m afraid I have to disagree with some of these tips because you can use a little sparkle and a little colour – if you know what you’re doing. I’m a fan of the the Brit MUA Lisa Eldridge and she gives some amazing tips and product recommendations for women of all ages.

  3. Any chance you would do a video on how to apply eye shadow? I don’t wear much makeup, so I can use all the help that I can get!

  4. Oh, girl, I am so with you on the neutral eye shadows! I cringe sometimes when I see bright colors on people, and I always think “why??”

    I also was right on the money with using a less heavy eyeliner on the bottom than on the top–but for the life of me I can’t get the top eyeliner right. I agree that a heavy black line doesn’t work. I used to apply eye liner under my eye shadow so that it would kind of “disappear” under my eye shadow, but that doesn’t really work well, either. I need to figure out a good, workable eye liner solution. 🙂

  5. I hardly take the time to put on eye shadow anymore. It really doesn’t take all that much time. I really love your makeup and fashion tips!

  6. Hello I am visiting via the Nester’s 31 days series. Your series is so inspirational and leaves this 40+ gal with such happiness.
    I too am participating in the series. My topic is “Decor To Adore~ finding your style”. I would like to invite you to stop by anytime.

    Have a beautiful day and a wonderful fall season.

  7. Well, I’ve been using neutrals and got bored so I bought some other colors. But I’m cheap so I’ll probably keep using them til they run out since I just turned 40 😉 Thanks for all this info. I want to age gracefully!

  8. Cyndi, thank you so much for sharing the info on the new Maybelline eyeshadow. I had been looking for a matte brown shade so yesterday I went out and bought it. It is a perfect shade! Now I will have to look for the NYC Rootbeer also recommended by one of your readers. Tks again!

  9. Thank you for the tips. Working on updating my look at 55.
    Cindy, is the eye shadow pictured for warm or neutral or cool?
    I currently have a brown/taupe shadow that I like, but it is a discontinued color. So I’m looking for a replacement.
    What color of eye liner do you recommend?
    Thanks so much for this series.

  10. Oh, you got me with this one, I’m afraid. With very fair skin and blonde hair, neutral eye shadow has always made me feel very blah–and even more so now that we can’t wear dark lipstick anymore. (And I did love my dark lipstick–with lip liner, of course!). But I will try brown eye shadow again. Can’t look “old lady.”

  11. I agree about the neutral colors, and I use the exact one pictured. I have dark brown eyes, so the brown shadows look the best. Thanks for doing this series, I’ve really enjoyed it!!

  12. Good evening, Cyndi –
    THANK YOU for this series! It is so refreshing to have these tips encouraging us to embrace the years and be the best we can be at our age – rather than encouraging women to do everything to appear like 25 again. Even though I’m well beyond 40 now (55 :), the tips have been so helpful.
    Thank you for your ministry…
    – dianne

  13. Hi Cyndi, 1Corinthians 2:9 seems particularly appropriate for today’s post, thank you. I think you are SO right about going neutral with the eyes after 40! Nothing looks worse to me than a woman my age with bright turquoise eye shadow and navy blue eye liner. “She” was my teller at the bank this week! I love nice combinations of browns and you’re right, there are hundreds of shades of them. One of my favorite is Moth by MAC. I read that it’s been discontinued, but a perfect dupe of it is NYX Rootbeer. Keep up your great work bolstering us up with your great beauty tips! Have a blessed weekend!

  14. I do use a liner under the eye since I have no bottom lashes (seriously). I’ve started smudging it a bit so as not to look to harsh (both top and bottom), but have not tried angling up. Will have to see if that works on my almond shaped eyes. Thanks for the tips!

  15. I use all of these tips except the liner under the eye. Not sure exactly where to put it so it doesn’t look like it stands ou.

  16. Oh dear, I am so confused… what is primer? I know what it is when it comes to paint but for my eyes, I am clueless. Yes at 47 I am clueless… yes I was one of THOSE girls who never wore makeup but am deciding maybe it would be nice to use it a little more often nowadays. Thank you in advance for ALL and ANY advice you can offer. Can you recommend good hypoallergenic varieties? Thank you once again!

  17. I’m LOVING this series Cyndi! I have a question that is probably silly considering my age, but what is an eye primer?

  18. I totally agree about the neutrals! For my birthday, my daughters gave me the Urban Decay Naked palette. It contains every neutral you would ever need and I love it! It’s a little pricey, but I can’t imagine needing new eyeshadows for a long, long time. It also comes with a great brush! I also love Estee Lauder Double Wear cream eyeshadow. The moccachino color makes a great base/primer and it makes everything last all day. I used to wear eye cream only at night, but on the recommendation of a cosmetics lady, I’ve started using it under my makeup too and it makes everything go on smoother. Just make sure you let it soak in a couple of minutes before applying shadow. I’m really loving this series! I need all the help I can get–I may be a grandma, but I definitely don’t want to look like an old lady!! 😀

  19. Thanks for all the cool tips Cyndi,I’m taking notes.We all want to look a few years younger than we are :-))

  20. oops! I have been using the same makeup routine for years now and it looks like I need to make some changes! Great series!