{Day 10} Foundation-Fashion & Beauty For Women Over 40

Foundations have come a long way! They’re so smart these days that many of them adapt to our skin tone. Today I’m going to share the do’s and don’ts of foundation.

Foundation Do’s:

  • Do wear foundation. Most women over 40 need some foundation.
  • Do use a primer to prime the skin before applying your foundation. Primer evens out your skin before applying foundation. Most primers have silicone and silicone fills in wrinkles and pores so your foundation doesn’t settle into them.
  • Do find a foundation that matches your face and neck. You want a natural look!
  • Do apply a small amount and add more as needed. You don’t want to look like you have foundation on. Definitely cover your imperfections then blend and smooth to the entire face.
  • Do test several foundations. Most places allow you to take the foundation back if it’s not the color.
  • Do use a concealer under your eyes to hide dark circles and imperfections.
  • Do use a translucent pressed powder or loose powder to keep a liquid foundation in place.

Foundation Don’ts:

  • Don’t apply foundation all the way down your neck, only to right under your jawline. You don’t want makeup on your collar.
  • Don’t use too much foundation. You want a natural look. Charla Krupp in the book How Not To Look Old says, “all the beauty work we do should look as if we’ve done nothing.”
  • Don’t use a concealer that is too light and noticeable.

I personally use MAC studio fix liquid, MAC Mineralize skin finish face powder and MAC Pro longwear concealer.

What do foundation and concealer do you use? Do you use a foundation primer?

Beauty For the Heart~~Look to the Lord and his strength; seek his face always. Psalm 105:4

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This is Day 10 in my 31 day series of Fashion & Beauty for Women over 40. If you’d like to start from the beginning you can go here!

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  1. I have used Mary Kay and have recently changed to Clinque. I am 43 and I have more acne now than when I was in high school. It is soooo frustrating. It barely goes away before it is back again. I think it has something to do with my time of month, but I have never had it this bad. It is driving my crazy. Thanks for this series. I am loving it.

  2. Hi Tiffany!
    Thanks so much for all that great information! I love supporting small businesses too so I’ll check out Lucy Minerals.
    I completely understand what you mean about wanting to look classy. Thanks so much for stopping by!

  3. Hi Lynne!
    I have personally never tried bare minerals but I’ve heard really good things about their products.
    I usually like to switch foundations a couple of times a year. I don’t know why I just get tired of using the same ones. I’ve also heard that you shouldn’t use mineral makeup in pictures so since I take a lot of pictures of myself, I don’t use it.
    I hope that helps!

  4. Thanks so much for these postings and your website. I am going to be 35 in a few months and a mother of two kids. I feel like a lot of the beauty sites out there are too young for me. I don’t want to look trendy; I want to make sure I look classic. If that makes any sense 🙂 Anyway, I used to use MK’s eye primer, which I still think is awesome! However, I came upon Claudia Steven’s Brand at Sally’s Beauty Club. She has a face primer product and an eye primer product, and I can get them both for $10. Surprisingly, they both are really great products!! Also, I never thought of myself as a mineral type person, but I was always having issues trying to find the right foundation. I came across Lucy Minerals (http://www.lucyminerals.com). It is hand made with really great ingredients at a very reasonable price. Plus, it is a small business run by a women who understands make-up issues, as she has had her own skin issues. I try to support small businesses whenever I can. Anyway, I just wanted to say thank you and I love your site!

  5. What do you think about bare minerals. I am 48 and have been using bare minerals for about 10 years now. I am finding that my skin is changing really fast. I may have to change foundation. I am thinking about trying something new.

  6. Hi Terry! 62 is young! I love Bobbi Brown makeup and use it all the time. I recently purchased her book on make up tips. I love it because she does cater to women over 40.
    Thanks for stopping by!

  7. Hi Naomi!
    I love MAC too! I had a makeup artist do my makeup and she did so good! I have not bought their primer yet but I’m going to soon.
    Have a great weekend!

  8. Hi Paula!
    Thank you for following along with my 31 day series. I’m so glad you like it.
    I love Mary Kay products and I’m using several of them right now.
    Have a great weekend,

    1. I use True Blend Minerals.I love that Mineral Make up.It has a nice glow.I use to use Interface.I loved Interface because it had a nice glow.I don’t use a foundation.

  9. I use Urban Decay’s Naked Face foundation. It’s not thick and gloppy and it goes over Garnier’s BB cream nicely. Benefit makes a product called Porefessional and not only does it reduce the appearance of large pores, it also reduces the appearance of fine lines around the eyes. 🙂

  10. Thanks for dedicating this series to those of us over 40! So many blogs are written by gals in their 20’s and 30’s. I’m 62 years young and am an active mom and grandma. I still want to look young and stylish while being age appropriate. I have started switching to Bobbi Brown products lately since Bobbi herself is in her 50’s and understands the needs of aging skin.

  11. I bought L’Oreal Youth Code BB Cream a couple of weeks ago. I love it, it’s like 5 different products in one. You don’t even need primer.

  12. Oh Cyndi girl, your skin always looks so smooth and gorgeous. I am 54 years old and STILL have a problem with oily/normal/dry combo skin. I can’t afford to use anything with oil…a grease slick will immediately form on my forehead and slide down the sides of my nose. YUCK at 20, DOUBLE YUCK at 54! I use Lorac Aquaprime Primer…LOVE. About 3 years ago, I began using Pur Minerals 4 in 1 pressed powder mineral foundation and thought I’d found my perfect fix. No such luck for me… It has now begun to look a bit chalky on my “slightly” older skin. I tried to find a liqui finding the right color was like looking for a zebra. so, well… I just stopped looking and slumped back to my chalk. I live about 130 miles from the nearest place that sells MAC, so , hey, THAT’S a bummer! My sister in GA uses Clinique and thinks it’s great. I can buy Clinique locally at the University of Missouri bookstore, (think about that one a while…) Maybe I’ll try it. Good luck to every beauty looking for their perfect base, I hope you find just the find you’re looking for!

  13. I use all MAC makeup. After having face surgery for a precancerous spot, I needed help in covering the redness on my face. I went to the MAC counter at Nordstrom and had a wonderful makeup artist work on my face. After 1 1/2 years I still love the makeup. The redness did not totally go away as it should have so makeup is critical for me. I use MAC face primer and love it. It was worth it to have a professional help me.

  14. Thank you so much for the information you are giving during your 31 days posts. I am 42 and I have been looking for these types of things. I don’t want to look like I am a trying to be a teenager, but I don’t want to look like my mother or grandmother either. Thank you for all of the help!!

  15. I just wanted to say that this series is awesome for women of all ages! I’m 32, but these tips are great. I do use a primer. It’s Avon’s Magix Face Perfecter and it works very well! My foundation is either Avon’s Magix Cashmere Finish Liquid Foundation or Bare Minerals. My concealer is by Stila. It’s ok, but when it’s gone I may look for another brand.